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To mark PLAY's 25th anniversary, Team Kosovo launched a major #PLAY25 campaign to raise public awareness of PLAY's work, collect donations and celebrate its quarter-century. The month of June was punctuated by a number of highlights, including a magnificent charity gala - a first for the Kosovo team.
Children's Day Festivities*
The first major event of the #PLAY25 campaign took place on Children's Day in the central square of Prishtina on June 3. The event "All players, all friends" brought together children from schools across Prishtina to participate in various games and activities organized by PLAY International. The children had the opportunity to participate in innovative games of disability awareness and enjoy a day filled with fun and laughter.
a media awareness campaign
Throughout June, the #PLAY25 campaign continued to engage the public through PLAY International's and PLAY Kosovo's social media, including a new Instagram page @playkosovo. The campaign featured stories, news, and opportunities for online donations, reaching a wider audience and raising awareness about the organization's mission and achievements.
An unforgettable gala evening
The grand finale of the #PLAY25 campaign was a gala night held mid-June, which brought together over 150 supporters, including distinguished guests such as the Ambassador of France in Kosovo, Mr. Olivier Guerot, representatives from French Development Agency (AFD), the Kosovo Olympic Committee, the Kosovo Paralympic Committee, and renowned Kosovar athletes.
Ambassador Guerot reiterated France's proud support for PLAY International, highlighting the importance of using sport to address social challenges. Melanie Malinvaud from AFD emphasized the need for collective efforts to improve the lives of children and build a better future for everyone.
A special video message from Kosovar Olympic medalist Majlinda Kelmendi and judo trainer Driton Kuka, who were unable to attend in person due to their training commitments for the Olympic Games, was also featured, adding a touch of inspiration to the event.
The highlight of the gala was the awarding of institutions, athletes, and individuals who have supported PLAY International or contributed to the community through sports over the past 25 years. Their invaluable contributions have been instrumental in helping PLAY achieve its mission and create a lasting impact on the lives of children and young people in Kosovo.
Diellza Bezera- Project Manager at Kosovo Judo Federation
Njomza Emini- President of Paralympic Committee
Olivier Guerot, Ambassador of France in Kosovo,
Rejhan Halili- International Relations, Kosovo Olympic Committee
Mélanie Malinvaud, Project Officer - AFD Western Balkans Regional Office AFD
Vlorian Molliqaj, Kosovo head of mission PLAY International
The gala concluded with live music, food, and drinks, creating a memorable evening for all attendees. The #PLAY25 campaign continues, and everyone interested in supporting PLAY International's mission can donate through the Global Giving platform.
PLAY International extends heartfelt thanks to its partners, including AFD, the French Embassy in Kosovo, and the sponsors of the gala. Special thanks go to Silver Sponsor Pro Transport, Bronze Sponsors TEB Bank, ProCredit Bank, KEP Trust, Erc Trade, and in-kind sponsors Rugove, Photome and lvlup.
PLAY International Kosovo Impact
Over the years, PLAY International Kosovo has reached over 80,000 children, empowered over 1,000 young individuals as change-makers in their communities, and implemented over 3,000 impactful sport activities across Kosovo. These efforts underscore the organization's dedication to utilizing sport as a tool for social change and development.
*International Children's Day is celebrated on June 1 in some countries of the former Soviet bloc. November 20, known as Universal Children's Day, is the date recommended by the United Nations.
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